Free VALS Framework Template Dark

Description

This free VALS Framework template provides a clear and visually engaging way to present consumer segmentation based on values, attitudes, and lifestyles. Designed with vibrant color coding and clean geometric layouts, it enables presenters to explain how different consumer groups behave and what motivates their decisions. Its structured format makes it an effective tool for marketing teams, researchers, and strategists seeking to communicate insights with precision and clarity.

What’s Inside the Template

The template includes a central VALS matrix illustrating the eight consumer categories arranged along two key dimensions—primary motivation and resources. Each segment is color-differentiated to support fast recognition. Complementary slides break down individual groups such as Innovators, Thinkers, Achievers, Experiencers, Believers, Strivers, Makers, and Survivors with concise placeholder text for descriptions. The layout balances text, color blocks, and diagrammatic shapes to support both high-level summaries and detailed explanations.

Key Features

• Professionally structured VALS segmentation diagram
• Distinctive color scheme for effortless category comparison
• Editable text placeholders for customized insights
• Clean, modern slide composition optimized for clarity
• Fully free to download and use in both major presentation platforms

Ideal For

This template is ideal for marketing teams, brand strategists, educators, consumer researchers, and business consultants. It supports workshops, academic lectures, strategic planning sessions, and research presentations where understanding audience psychographics is essential.

Slide Highlights

The main highlight is the central segmentation diamond grid that organizes all eight VALS groups visually. Additionally, each category receives a dedicated label block, allowing presenters to expand on motivations, behaviors, and resource levels. The gradient-based color palette creates a polished professional appearance while maintaining clear differentiation across groups.

Compatibility & Formats

This free template is fully compatible with PowerPoint and Google Slides, ensuring seamless editing, formatting, and presentation across devices.