AARRR Pirate Metrics Funnel Template for PowerPoint & Google Slides

AARRR Pirate Metrics Template

This AARRR (Acquisition, Activation, Retention, Referral, and Revenue) Pirate Metrics presentation template provides a structured visual funnel for analyzing customer behavior across five essential growth stages. It is a fully editable presentation template designed for seamless use in both PowerPoint and Google Slides, allowing teams to adjust text, colors, and layout elements with ease.
The template breaks down Acquisition, Activation, Retention, Referral, and Revenue into distinct layers, giving product, marketing, and growth teams a clear framework for evaluating user journeys. Its clean funnel design helps simplify complex data and supports goal setting, performance reviews, and strategic planning.

What’s Inside the AARRR Funnel Template

The slide layout features a multi layer funnel on the left, with each funnel band representing one stage of the AARRR model. Each layer is color coded and paired with an icon that visually reinforces its purpose. To the right, clear text sections outline the central question associated with each metric, creating a balanced and informative layout. The design uses soft gradients and a horizontal alignment that helps guide the viewer from entry points to monetization. This structure supports concise storytelling and makes it easy to compare performance across stages. This funnel slide works effectively within a broader collection of marketing presentation templates designed to visualize growth models and customer journey frameworks.

Key Features of AARRR Template

• Fully editable graphics compatible with PowerPoint and Google Slides
• Five stage funnel aligned with the AARRR Pirate Metrics model
• Distinct color coding for intuitive stage differentiation
• Modern icons and clean text blocks for quick comprehension
• Ideal for growth analysis, product planning, and marketing strategy
• High quality vector shapes optimized for resizing

Ideal For

This template is ideal for growth teams, product managers, startup founders, marketers, analysts, and educators who need to present customer lifecycle insights. It supports funnel reviews, onboarding optimization discussions, retention analysis, and performance reporting across various digital products.

Slide Highlights

The funnel begins with a bold pink Acquisition segment to emphasize user entry points. Activation follows in a purple tone, highlighting first impressions and onboarding quality. Retention uses light blue to represent ongoing user engagement. Referral appears in a bright magenta shade, spotlighting customer driven growth. Revenue concludes the funnel in teal, underscoring monetization opportunities. Each section includes a corresponding question to frame analysis and support action oriented discussions.

Compatibility & Formats

The template works smoothly in both PowerPoint and Google Slides, offering complete freedom to edit shapes, colors, fonts, and icons. It is suitable for digital presentations and printable growth dashboards without any loss of clarity.