A/B Testing Performance Comparison Template for PowerPoint & Google Slides

A/B Testing Template

This A/B Testing Performance Comparison template provides a structured visual framework for comparing two campaign variants and understanding which creative, messaging, or targeting elements drive stronger engagement. It is a fully editable presentation template compatible with both PowerPoint and Google Slides, allowing teams to modify colors, text, icons, and layout with ease. Designed for marketing teams, analysts, and digital strategists, the template simplifies the process of presenting test variables and outcomes, making it easier to communicate optimization insights and guide data driven decisions. This slide works especially well as part of a broader set of marketing presentation templates used to explain experimentation frameworks and performance optimization strategies.

What’s Inside the A/B Testing Template

The slide displays two parallel campaign paths labeled A and B. Each path features a list of testable variables presented in rounded bars. Version A includes elements such as broad targeting, product headline, image creative, basic offer, and single channel execution, while Version B highlights alternative variants like smart targeting, benefit headline, video creative, urgency offer, and multi channel execution. Performance summaries appear on both sides, with existing campaign performance shown at 4.8 percent and optimized performance shown at 7.2 percent. These metrics offer a clear before and after comparison, allowing audiences to understand the impact of optimizations. Icons placed beside each test variable visually reinforce its category.

Key Features of A/B Testing Template

• Fully editable template for PowerPoint and Google Slides
• Side by side A/B comparison with clear variable differentiation
• Performance boxes for highlighting benchmark and improved results
• Clean, modern iconography for easier interpretation
• Ideal for campaign review, experimentation planning, and marketing optimization
• High quality vector elements for sharp, scalable visuals

Ideal For

This template is ideal for digital marketers, growth teams, advertising strategists, analysts, and performance focused teams who regularly run experiments to improve campaign outcomes. It supports presentations on test design, hypothesis explanation, performance reporting, and optimization recommendations.

Slide Highlights

The template uses two complementary shades of blue to distinguish version A from version B. Each variable row aligns horizontally, helping viewers compare creative and targeting choices directly. The performance boxes stand out with bold typography, highlighting the percentage lift after optimization. The overall layout keeps the flow simple and intuitive, enabling presenters to focus on insights rather than complex visual structures.

Compatibility & Formats

The template works seamlessly in PowerPoint and Google Slides and supports full customization of shapes, text, colors, and icons. It is suitable for use in digital reports, marketing dashboards, presentations, and collaborative review sessions.