Customer Journey Template

Description

This Customer Journey slide template presents the complete lifecycle of a customer’s interaction with a brand, organized into five clear stages: Awareness, Consideration, Purchase, Onboarding, and Advocacy. Designed with bold arrow-shaped segments and clean supporting text areas, the layout helps teams communicate how prospects move through each touchpoint. The colorful visual flow makes it ideal for illustrating marketing strategies, CX programs, funnel planning, and stakeholder presentations where clarity and structure are essential.

What’s Inside the Template

The template features a horizontally aligned, five-step customer journey model. Each stage is represented by a distinct arrow block paired with a dedicated description area to outline goals, actions, and engagement tactics. Beneath each segment, supportive icons provide quick visual grounding for key behaviors or activities at each phase. The layout maintains consistent spacing and a clean typographic hierarchy to ensure information is easily readable during presentations or workshops.

Key Features

• Five connected arrow-shaped segments illustrating the full customer journey
• Individual content sections for stage descriptions or touchpoint details
• Color-coded steps for quicker understanding and visual separation
• Icon-based cues reinforcing the theme of each customer stage
• Fully editable text, shapes, and colors in both PowerPoint and Google Slides
• High-quality visual structure suitable for strategy, marketing, and CX teams

Ideal For

This template is well-suited for marketing teams, customer experience managers, business strategists, consultants, and educators who need to explain customer behavior or conversion steps. It is also valuable for companies outlining campaign strategies, onboarding flows, or retention frameworks.

Slide Highlights

• Awareness: Purple arrow highlighting initial brand exposure and outreach activities.
• Consideration: Teal arrow representing evaluation and comparison stages.
• Purchase: Orange arrow emphasizing the conversion moment.
• Onboarding: Pink-red arrow for welcoming and educating new customers.
• Advocacy: Green arrow showcasing loyalty, referrals, and long-term engagement.

Compatibility & Formats

This template works seamlessly with Microsoft PowerPoint and Google Slides. All elements—including arrows, icons, and text areas—can be customized to suit brand guidelines, messaging needs, or presentation styles.