Customer Journey Infographic Template for PowerPoint & Google Slides

Description

This Customer Journey Lifecycle Infographic template presents a clear, end-to-end view of how prospects move through the key stages of engagement—from Awareness to Advocacy. Designed with a clean horizontal flow, it allows teams to map strategic touchpoints, highlight user motivations, and visualize key moments that shape overall customer experience. The layout blends modern icons, soft gradients, and structured text placeholders to help you communicate insights with clarity and professionalism.

What’s Inside the Template

The template features a multi-stage journey diagram arranged along a horizontal path. Each stage—Awareness, Consideration, Purchase, Service, Loyalty, and Advocacy—is represented by a distinct icon and color-coded marker, giving every segment a visually separate identity. Under each stage, multiple text placeholders are provided to capture qualitative findings, metrics, or descriptions. An avatar-style graphic on the left anchors the flow, representing the customer persona entering the journey.

Key Features

• Visually intuitive customer journey timeline
• Color-coded sections for easy differentiation
• Editable icons and text callouts for each stage
• Balanced spacing for both high-level and detailed insights
• Ready for business presentations, strategy documentation, and workshops
• Fully customizable using PowerPoint and Google Slides

Ideal For

This template is ideal for marketing teams, CX strategists, product managers, consultants, and business leaders who need to present customer insights clearly. It’s also suitable for mapping internal processes, onboarding flows, experience audits, and behavioral journeys used in decision-making sessions.

Slide Highlights

The central highlight is the horizontal journey map that visually connects all lifecycle stages with a forward-moving arrow. Each step features vertical text branches, allowing presenters to add layered insights such as emotions, opportunities, or friction points. The clean iconography—ranging from awareness symbols to loyalty badges—supports quick visual recognition. The structure ensures that audiences can grasp the customer’s progression at a glance while still offering depth through multiple text levels.

Compatibility & Formats

This template is fully compatible with PowerPoint and Google Slides. All elements—including shapes, icons, and text fields—can be adjusted in size, color, and content to match your branding or presentation guidelines.