Customer Journey Template

This Customer Journey Infographic slide offers a structured visual framework to map every touchpoint in a buyer’s experience—from Awareness and Consideration to Purchase, Service, Loyalty, and Advocacy. Each stage is represented by colorful circular icons paired with editable text nodes that allow you to define key actions, communication methods, or emotional triggers. The horizontal arrow layout helps illustrate the linear progression of the customer’s relationship with your brand, while maintaining visual clarity and engagement.

With its neat alignment, clean typography, and consistent iconography, this infographic ensures that your customer experience strategies are easy to understand and present. The fully editable PowerPoint and Google Slides design lets you adapt color themes, resize icons, and modify stage labels without losing visual balance. Whether used in internal marketing reviews, client pitches, or training sessions, this slide supports storytelling with precision and visual appeal.

Built to streamline audience comprehension, this infographic encourages team collaboration on customer retention strategies and process optimization. Each node provides space for notes or KPIs, making it perfect for illustrating digital marketing funnels, CRM workflows, or product lifecycle communications.

Who is it for

Marketing strategists, brand managers, CX specialists, and sales executives can use this slide to communicate the customer journey effectively. It’s also ideal for consultants and educators explaining marketing funnel stages or loyalty-building tactics.

Other Uses

Beyond marketing, the template can be repurposed for employee onboarding processes, service design flows, or product experience roadmaps. It also works well in workshops to analyze user journeys, satisfaction touchpoints, or loyalty program performance.