Market Gap Analysis Presentation Template for PowerPoint & Google Slides

Overview

This market gap analysis presentation template is designed to help organizations identify differences between current market offerings and evolving customer needs. The product is a fully editable presentation template, compatible with PowerPoint and Google Slides. It provides a structured visual format for illustrating how existing products or services fall short compared to customer expectations and future demand. The template supports strategic discussions around unmet needs, innovation opportunities, and competitive positioning. All elements, including text, colors, and illustrations, can be adapted to match your brand and analysis framework.

What’s Inside the Template

The template features a clean two column layout that compares current market offerings with customer expectations and future demand. Below these sections, a visual depiction of two disconnected bridge segments highlights the concept of a gap between what is provided and what customers seek. The illustration reinforces the analytical narrative by symbolizing the distance between present capabilities and future market requirements. The central label provides space to define the specific gap identified through research or market analysis.

Key Features

• Fully editable text blocks for clear comparison
• Visual illustration representing the gap between two conditions
• Clean two column structure for strategic clarity
• Compatible with PowerPoint and Google Slides
• Suitable for business analysis, consulting, and strategic planning
• High quality layout optimized for professional presentations

Ideal For

Business strategists, consultants, product managers, and market research professionals who need to communicate unmet customer needs or opportunities for growth will find this template effective. It is ideal for strategic workshops, stakeholder updates, product planning sessions, and competitive reviews where gap identification drives decision making.

Slide Highlights

The slide uses a bridge gap metaphor to visually emphasize the disconnect between current offerings and customer expectations. The contrasting text areas allow presenters to outline key insights side by side, strengthening analytical storytelling. The minimalist sky background and structured layout maintain a professional and approachable appearance while directing attention to the core message.

Compatibility & Formats

This template is fully compatible with PowerPoint and Google Slides. Users can adjust colors, replace illustrations, and edit text fields to align with branding or presentation style. It is easy to integrate into broader strategic decks or standalone analysis reports.